Playful™ Data 12,814 participants over 9 days 9% of Tate Modern visitors engaged with the event 1,424 average daily attendance 45 minutes average dwell time (longest of all events) 88%…
Playful™ Data 1 hour Increase in average dwell time 40% Increase in spend on-site 15% Increase in family audiences 89% Visitor satisfaction 69% Families making repeat visits